Overview
A strategic integrated marketing campaign for Vuori using a purpose-driven collaboration with fitness creator Cassey Ho to strengthen brand equity and community engagement. Built on audience insights and consumer journey mapping, the plan uses a PESO media framework, creator credibility, and ethical messaging to drive awareness, consideration, and long-term brand loyalty among Gen Z and Millennial consumers.
skills
o Integrated Marketing Planning
o Campaign Strategy Development
o Consumer Research and Insight Mapping
