Overview
As an Adobe Club Leader, I drove product adoption and community growth through campus-based marketing initiatives. I helped launch and lead the Adobe Club, executing experiential events and workshops, producing tutorial videos, film event vlogs, developing training documentation, and partnering with campus teams to scale Creative Cloud usage.
Deliverables
o 25% Activation Boost
o 35+ Events Hosted
o 82% Attendance
Adobe Max 2024 vlogs
EVENTS
Valentine card
Event: Ambassadors guided students in creating their personalized Valentine’s cards using Adobe Express, highlighting its creative capabilities.
Action: Coordinated ambassador schedules, social media event promotion, and supported students through the design and production process.
Result: Generated over 100 custom card designs and corresponding app downloads, increasing student awareness and adoption.
Action: Coordinated ambassador schedules, social media event promotion, and supported students through the design and production process.
Result: Generated over 100 custom card designs and corresponding app downloads, increasing student awareness and adoption.
Polaroid Tabling
Event: Students took Polaroid photos and placed them in custom frames featuring a QR code linking to their Adobe Express account activation, creating a personalized creative experience.
Action: Ideated the concept, designed the custom frame, managed marketing post and event logistics, and coordinated scheduling.
Result: This activation drove strong student engagement, raised awareness, and increased Adobe Express account activation by 35%.
Action: Ideated the concept, designed the custom frame, managed marketing post and event logistics, and coordinated scheduling.
Result: This activation drove strong student engagement, raised awareness, and increased Adobe Express account activation by 35%.
testing
Creative Club Networking
Event: An event featuring multiple creative focus clubs, with a speaker panel and opportunities for students to network.
Action: Secured guest speakers, obtained funding for materials and food, and organized merchandise distribution for attending students.
Result: The event successfully united students across disciplines and provided valuable industry insights in design, marketing, and advertising.
Action: Secured guest speakers, obtained funding for materials and food, and organized merchandise distribution for attending students.
Result: The event successfully united students across disciplines and provided valuable industry insights in design, marketing, and advertising.
digital literacy summit
Event: A high-impact collaboration event between Adobe, Campus Agency, Student Government, and the SJSU Career Center. Introducing Adobe Experience Cloud to students through interactive stations that showcase key B2B capabilities, including audience segmentation, personalization, and campaign automation.
Action: Assisted in setting up the event space, coordinated internal university email marketing, distributed merchandise, and connected students with Adobe’s free resources.
Result: Students gained a quick, practical introduction to enterprise-level digital marketing skills, leading to strong engagement with Adobe Experience Cloud tools.
Action: Assisted in setting up the event space, coordinated internal university email marketing, distributed merchandise, and connected students with Adobe’s free resources.
Result: Students gained a quick, practical introduction to enterprise-level digital marketing skills, leading to strong engagement with Adobe Experience Cloud tools.
Workshop
Event: A series of hands-on workshops, including Lightroom, where students captured and edited professional headshots. It also featured Project NEO, Adobe’s new 3D software built for graphic designers, simplifying the learning curve.
Action: Set up the photoshoot and guided students in Lightroom to create professional LinkedIn headshots. Conducted user research on students’ experience with Project NEO and reported insights to the Adobe product team.
Result: Students left with polished professional headshots and firsthand experience with 3D capabilities software, increasing practical skills and engagement with Adobe’secosystem.
Action: Set up the photoshoot and guided students in Lightroom to create professional LinkedIn headshots. Conducted user research on students’ experience with Project NEO and reported insights to the Adobe product team.
Result: Students left with polished professional headshots and firsthand experience with 3D capabilities software, increasing practical skills and engagement with Adobe’secosystem.
Acrobat AI Assistant
Event: Adobe’s new AI Assistant tool is designed to help students summarize long documents and improve their academic workflow.
Action: Supported promotion through social media and email marketing, guided students through the tool’s features, and gathered feedback on their reactions and suggestions.
Result: Students used the tool to support their studies by uploading course materials and receiving AI-generated responses with cited sources, helping them understand concepts quickly and reliably.
Action: Supported promotion through social media and email marketing, guided students through the tool’s features, and gathered feedback on their reactions and suggestions.
Result: Students used the tool to support their studies by uploading course materials and receiving AI-generated responses with cited sources, helping them understand concepts quickly and reliably.
Journal Decorating
Journal Decorating
Journal Decorating
Tote Bag Design
Tote Bag Design
Pot Painting
Pot Painting
Pot Painting
Creative Community Days
Event: A hands-on creative session offering students a break from software-based work through activities such as journal decorating, pot painting, and tote bag design.
Action: Booked event spaces, set up activity workstations, emceed, and oversaw post-event teardown and cleanup.
Result: Students connected through shared creative activities, fostering a strong community and increasing engagement within the ambassador network.
Action: Booked event spaces, set up activity workstations, emceed, and oversaw post-event teardown and cleanup.
Result: Students connected through shared creative activities, fostering a strong community and increasing engagement within the ambassador network.
Event Planning Training
Brand Guidelines tutorial
Red Envelope Tutorial
Club Flyers
carousel Post
